The New Trend In Birthday Present Ideas

17 04 2008

The New Trend In Birthday Present Ideas

“Once a new technology starts rolling, if you’re not part of the steamroller, you’re part of the road.” – Stewart Brand

I think that quote is good. Especially when applied to birthday present ideas and what you give people. In today’s day and age, it’s no longer cool to give quick and easy last-minute presents or cards any more. People want thought and personalisation behind the effort. To be made to feel special and feel like they mean something to you.

The prime example of this is the basic gift card.

Nowadays you can get them personalized at stores like: Macy’s, Toys R Us, Dunkin’ Donuts and Starbucks. They have “all added gift cards this year that can be personalized with a photo or other image. Dunkin’ Donuts lets people download photos or messages to get printed on cards. Target has 17 new gift card options this year — including some with lights and sounds — and one that can be personalized with a photo.” Quote

Even Walmart is in on the act and offering personalized gift cards.

If companies like mega-companies like Starbucks and Walmart are offering personalisation like that for their gift cards, what does that mean for the rest of us? It means you should rethink your birthday present ideas and add a touch of personalisation to them.

Mark Choy